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History of the company

Paul Jones (Company Director)

Franchise Exhibition , NEC. Birmingham - October 2015

As a former successful Franchisee in the early stages of his career, Paul Jones (Director of 1st Step Sports Limited) laid down the foundations for the company in 2005 by delivering coaching in 3 primary schools. Within 2 years this rapidly expanded to 20 schools with Paul recruiting other coaches to facilitate with the demand.


Paul saw there was a gap in the market for affordable sports coaching and, based on his experience in the sports coaching industry, decided to form his own sports coaching company and began Franchising local territories in 2010.  The first Franchisees were considered as a 'pilot' scheme, but they soon developed and expanded their territories to an excellent level. 


The company has 3 Franchisees and utilises 6 coaches.  

Moving Forward

With the demand for high-quality and affordable coaching, Paul believes that Franchising is indisuptably the proven method which will enable him to expand and develop his company into a national brand but, at the same time, maintaining a personal approach, which Paul believes is crucial when providen a service.  

Our ethos - we believe that every child should have the opportunity to be active and to be encouraged to lead a healthy lifestyle in order for them to develop improved social skills and increased mental and physical well-being. 1st Step Sports' believe they are at the forefront in providing educational, safe and affordable childcare. 

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